Teamwork

Bringing character and play to project management.

Teamwork builds software that helps teams around the world work together and achieve more. With a new brand identity already in the works, they approached me to help bring illustration into the mix, developing a distinctive style and flexible illustration system that could grow alongside the Teamwork product.

• Illustration system

• Character Design

• Creative Direction

Services

Year

2018 - 2019

Finding the Style

I worked with the Teamwork creative team on a thorough evaluation of their current brand situation and together we built a brief which outlined the need for a few things.

Ownable

Distinctive enough to feel unmistakably Teamwork.

Flexible

A robust library of characters, environments and objects.

Human

Full of personality, movement and relatable characters.

The style needed to live across brand, product, marketing and beyond. With that in mind, I explored a direction that felt like it embodied Teamwork playful, human and robust enough to work wherever needed with the scope to grow out into a whole univesre.

I tested the new illustration direction and made refinements based on that research. Once we had a style nailed, it was time to start building out elements that could help this world come to life.

↟World Building ᨒ

World Building

A key focus from our early discovery calls was that this world should be steeped in character and human connection. The storytelling needed to feel warm and always come from a place of empathy. With that in mind, I started by building out the characters, knowing they’d be at the heart of the stories we wanted to tell.

It was important that illustration elevated both the user and the product. I explored how Teamwork’s UI could exist within this world, giving characters purpose and helping communicate product ideas.

The next step was figuring out what the physical world, looked like beyond the digital realm.

A system in use

಄ A system in use 𖧧

The finished system brought characters, UI and supporting assets together into one flexible toolkit, giving Teamwork a consistent way to tell product stories across brand, marketing and beyond.

swag

Adapting the style into linework for swag was a really fun challenge. A lot of its depth comes from using tints and shades of the same hue, so stripping away the colour meant finding new ways to capture that same energy and dimension through line alone.

“Vic is one of those awesome people you can hand a brief to and know you’ll get back quality. Her experience allows her to both adapt to feedback and to lead when needed. I can’t imagine the Teamwork rebrand without her”